OnPar Technologies
From Technology Provider to Solution Provider
OnPar Technologies, a growing computer services firm, asked us to help them generate awareness and contacts from potential clients. We started by understanding their business services, how their clients perceived them and their competitive advantages, and identifying target customer profiles.
We learned that OnPar Technologies’ communications focused on the technologies they offer while the clients really valued OnPar’s ability to understand their businesses and resolve their business issues – affordably and with outstanding service.
Speaking the Right Language
With this customer insight, we helped OnPar translate their technology prowess into language their clients could relate to, differentiating between different businesses and decision makers.
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Hitting the Target
Utilizing a variety of communications tools – updated website, case studies, digital advertising – and customer data, we are able to reach specific targets and position OnPar as a business solution provider.
Adopting the best tools to reach specific audiences and the right language to speak with them unleashed new business for OnPar Technologies.
